The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri

Foods and cafes have become a popular trend among the consumers. The purpose of this study was to identify the type of service scape that provided by the hipster cafe and determine the effect of the service scape and customer satisfaction on service quality at the hipster cafe. The study was conducted by secondary data earned. The data information based on the observation and reading by the environment. The findings showed that the type of service scape provided by the hipster cafe has affect customer satisfaction on the service quality. The important of that to attract to the industry. Then, gaining insight into the different food service attributes can enable the need and expectations of its academic in order increase their confidence in the food provided. In this manner, foodservice industry must focus on the key attributes food quality properties, environment and upgrade return visits. The implication that can be given from this research is to increase customer loyalty by improving the quality of service by developing an aspects of tangibles, empathy, accuracy, tolerance and affirmation. Customer loyalty can also be increased by increasing customer satisfaction during learning. Cafe owner can increasing customer loyalty by improving service scape, service quality, and satisfaction. This study is original as it examines the relationships between service scape provided by the hipster cafe and customer satisfaction.