An exploration study on factors affecting customer satisfaction at fast food restarant: a suggestion of Domino’s delivery / Nurul Akmarlina Mohd Ramli and Fatin Nadia Abd Manaf

Mohd Ramli, Nurul Akmarlina and Abd Manaf, Fatin Nadia (2017) An exploration study on factors affecting customer satisfaction at fast food restarant: a suggestion of Domino’s delivery / Nurul Akmarlina Mohd Ramli and Fatin Nadia Abd Manaf. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The major objective of this study is to investigate the issues of Domino’s delivery toward customers satisfaction in term of price, time delivery and quality of food delivered. This research paper is conducted using the argumentative of secondary data. The researchers will use previous research study as a reference to look out more detail about the issue and they will use what the found that related with issue and compare with others. The limitation of the study is because of time constraint and the availability of the latest journal. The findings and discussion of this study is agree that the issues such as price, time and food quality must be reduce to increase the customer satisfaction. The outcome of this study perhaps will know how these issues happen and how to solve it.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Mohd Ramli, Nurul Akmarlina
2014306315
Abd Manaf, Fatin Nadia
2014812954
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Samsudin, Azlina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor Of Science (Hons) Hotel Management
Keywords: Domino’s Delivery, Customers Satisfaction
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/99179
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