Abstract
The main purpose of conducting this research is to identify the factors influencing people to consume home-cooked meals during COVID-19 outbreaks in Malaysia. This research was conducted using secondary studies which is the argumentative method. COVID-19 outbreaks have caused significant changes in peoples’ daily life as people were advised to take precautionary measures during Movement Control Order by self-quarantine at home and self-distance from other people when going outside. Therefore, as most food premises were closed, people are starting to cook at home. However, issue related to the increase of food poisoning cases in Malaysia also had affected people’s decision to consume home-cooked meals. Thus, five factors that had influenced people to consume home-cooked meals were identified; Movement Control Order, food safety, food preferences, purchasing power and diet quality. In addition, the reviews from were included in this research, in order to give a better understanding, meanwhile, the findings and discussion will support and justify the five factors. Lastly, the conclusion of this research will help to create awareness among people in Malaysia and also provide insightful information regarding the current situation.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Mohd Zainy, Nurul Farihah 2017803904 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Musa, Mushaireen UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management |
Programme: | Bachelor of Science (Hons) Foodservice Management |
Keywords: | Factors Influencing; COVID 19: Home-Cooked Foods |
Date: | 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/98408 |
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