Assessing factors that affecting mobile payment adoption among consumer / Azra Atiqah Mohd Hair and Nur Ain Syahirah Nor Zaidi

Mohd Hair, Azra Atiqah and Nor Zaidi, Nur Ain Syahirah (2019) Assessing factors that affecting mobile payment adoption among consumer / Azra Atiqah Mohd Hair and Nur Ain Syahirah Nor Zaidi. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

This research project aims to access the factors that affecting mobile payment adoption among consumer. Mobile payment is largely introduced as a new payment method for purchase of products and services with the uses of up-to-date mobile devices and wireless communication technologies (mobile telecommunication networks or Internet). It been stated by several researchers that the factors that affecting mobile payment adoption among consumer are subjective norms, perceived usefulness, perceived ease of use and perceived security. It also shows how the intention of consumers to embrace mobile payment service correlates by these variables. This study hopes to contribute findings that could strengthen and support the existing knowledge and theories on the factors that affecting the mobile payment adoption among consumer.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Mohd Hair, Azra Atiqah
2016669002
Nor Zaidi, Nur Ain Syahirah
2016649482
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Izhar Hafifi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Foodservice Management
Keywords: Mobile Payment Adoption, Mobile Payment Service
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/98277
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