Abstract
This internship report focuses on my six-month work experience as a marketing intern at UDA Land North Sdn Bhd, which lasted from 29 August 2022 until 10 February 2023 (24 weeks). This company focuses on property development and commercial for shop retail and office. I've had a fantastic start in my career, gaining valuable knowledge and becoming involved in UDA Land North Sdn Bhd. I have gained a lot of experience regarding sales and marketing matters for example manage the social media account for digital marketing, involving in roadshow to promote the company product , . In this internship report, I will provide all the information I have about UDA Land North Sdn Bhd, including the company's history, vision, mission, company logo, organizational structure, products and services offered, and much more. Following that, this report also provides the SWOT diagram, SWOT analysis, TOWS, PESTLE diagram and PESTLE analysis
Basically, the SWOT and PESTLE analyses that I carry out consider both internal and external elements and the company's existing and future growth potential. Then, I also provide a discussion and recommendation for UDA Land North Sdn Bhd. In the training reflection section later, I also described some of the roles, responsibilities, challenges, and experiences I had gone through since my first day at UDA Land North Sdn Bhd. Finally, I would like to remark that my practical training experience with UDA Land North Sdn Bhd was an enjoyable and great success. I had a lot of fun while gaining a lot of experience and information from my lovely colleagues there. As a trainee at this reputable organization, I have some wonderful memories to cherish in the future.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Muhamad Khariri, Muhammad Khairulanam UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, PESTEL analysis, UDA Land North Sdn Bhd |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/97831 |