Industrial training report at Universiti Teknologi MARA Kampus Arau / Maisarah Ahmad Sazili

A marketing audit is a methodical, unbiased examination of the marketing function inside an organisation to determine whether marketing systems are accurate, pertinent, trustworthy, and in line with established procedures and best practises. It is to identify whether the strategy marketing is feasible to achieve by the organisations or not. It must be observed from the objective, mission and vision of the UiTM Arau whether the strategy is fit to be apply on their management. UiTM Arau consist of various units that works for the university to achieve their targeted performance index. The swot analysis in this discussion will help to identify the problems that UiTM Arau is facing in internal and external scope. There are also several strategies that had been identify in this research for solving and improving the university system.