Industrial training report: Luxasia (M) Sdn Bhd / Nuha Fauziana Mod Fazil

Internship or Industrial Training (MGT666) is a concluding course for all undergraduate programs under the Bachelor of Business Administration (Hons.) Marketing (BA240). It is designed to train and expose students to the critical marketing concepts and strategies in the corporate world. The purpose of this program is to help students apply business concepts and theories to real-world decision making. The industrial training took place at Luxasia (M) Sdn. Bhd. and LEAP Commerce. At the end of this training, students are required to prepare and present a report focusing on SWOT Analysis, PESTEL, and TOWS Matrix. In this report, a SWOT analysis for a slow moving product of the company is produced to assess the internal and external factors that affect its performance. A comprehensive analysis on a product of ETUDE which is ETUDE KAKAO Fixing Tint was conducted. SWOT highlights the strengths and weaknesses, and opportunities, and threats of the product. External factors from the PESTEL framework are used to discuss opportunities and threats. Recommendations for solutions are explained based on TOWS Matrix. Outcomes of this industrial training report relate to student experience and product growth strategy. The internship training successfully contributed to student experiences and skills in adapting to the work environment. The SWOT report helped recognize problems and provide suitable recommendations for growth in relation to ETUDE KAKAO Fixing Tint.