Abstract
As a final year student in Bachelor of Business Administration (Hons.) Marketing, I am required to complete my last course, MGT666 which consist of 24 weeks of industrial training. I am honored to my internship at Tenaga Nasional Berhad, Taiping branch starting March 1st 2023 until August 15th 2023. I was placed under Customer Service unit, Credit Management unit and Business Support Office unit. The aim of the industrial training is to expose students with a real-life working experience and prepare them with abundance of knowledge before they enter the real industry after graduated.
My roles and responsibilities under three units are quite different and challenging. In Customer Service unit, I served at Kedai Tenaga to assist and manage stakeholders with great communication skills. Meanwhile in Credit Management unit, I assist stakeholders account and manage multiple facets of company’s operation in Business Support Office unit.
The objective of my industrial training is to analyse the strengths, weaknesses, opportunities and threats of one of their product which TNB Solar from TNB Renewable Sdn Bhd that link with political, economic, social, legal, and environmental. With these information gathered, I have made some suggestion using TOWS Matrix to improve the product marketability and competencies.
To conclude, I am very grateful for the wholesome experience in industrial training period as it provided me with industry insight, knowledge, and important skills to prepare me for the future endeavours.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Ahmad hairulnizam, Muhammad Haziq Fitri UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Shahruddin, Shafiq, Dr . UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, PESTEL analysis, Tenaga Nasional Berhad |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/97799 |