Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir

Glamping is an innovation of camping tourism that promotes recreational activities and comfortable accommodations. The rise of glamping destination in Malaysia can be seen during the post pandemic. However, there exists a regional gap in understanding the relationship between glamping attributes and the intention of potential glampers to go glamping within the Malaysian context. This study investigates the factors influencing individuals' intentions to engage in glamping activities in Malaysia, utilizing the 6As Destination Attributes Model to analyze key attributes shaping tourists' preferences. Through a survey questionnaire targeting potential glampers, data will be collected to uncover the tourist preferences and the influential attributes of glamping in Malaysia. The study aims to contribute to academic literature by addressing this research gap and enhancing our understanding of glamping tourism in Malaysia. Additionally, practical implications for stakeholders in the tourism industry will be discussed, including recommendations for enhancing glamping offerings and promoting sustainable tourism practices. Ultimately, this study seeks to inform strategic decision-making processes aimed at advancing the development of glamping tourism in Malaysia.