Factors that influence consumers’ purchase intention for online shopping

This study is conducted and focused on consumer in Malaysia. The main objective of this project paper is to identify the influence of consumers’ purchase intention for online shopping. The independent variables of this study consist of three dimensions under factor for online shopping intention which are perceived usefulness, perceived ease of use and perceived risk. While, the dependent variable of this study is online shopping intention. The researcher has adopted the descriptive research on the issue. Then, the researcher’s sampling design is non-probability sampling which is convenience and with 150 questionnaires were distributed to consumer to consumer in Malaysia. Data were collected and evidences are being processed by using Statistical Package for Social Science (SPSS) program. The analysis the reliability analysis, frequency distribution and descriptive analysis. Based on the findings, the result shows that, the hypothesis testing display only perceived usefulness are accepted, while the other two hypotheses perceived ease of use and perceived risk are rejected.