A study of factors that influence consumer’s behaviour towards online shopping

Ramdan, Ramizah (2018) A study of factors that influence consumer’s behaviour towards online shopping. [Student Project] (Unpublished)

Abstract

The aim of this study is to investigate the factors that influence consumer’s behavior towards online shopping. The five selected independent variables in this study are effort expectancy, enjoyment factor, website quality, information available, and trust. This study is using IBM SPSS Statistics 20. The data used is primary data which is collected using questionnaires response from respondent who had experience in shopping online. The result indicates that there is positive and significant relationship between independent variables of Effort Expectancy (EE), Information Available (IA) and Trust (T) towards consumer behavior (CB). Meanwhile, Enjoyment Factor (EF) and Website Quality (WQ) have insignificant relationship with Consumer Behavior. Therefore, the relationship discovered from the result would be useful for future researchers and online retailer.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ramdan, Ramizah 2015126541
Contributors:	Contribution Name Email / ID Num. Advisor Sharif, Sharina UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Finance (BA242)
Keywords:	Online shopping, Consumer behavior, Effort expectancy, Enjoyment factor, Website quality, Information available, Trust
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/97563