Abstract
This report emphasizes my experience as a marketing intern in Kobis Bunga Holding Sdn. Bhd., a company that produces and sells cakes and dessert products. I went on my industrial training in this company for 24 weeks, starting from 1st March 2023 to 15th August 2023. In this report, I provided my reflection on my overall experience working as an intern in the company. Apart from that, I also analysed the company with SWOT analysis and SWOT matrix. Working in the company for 24 weeks, I can see that the company has its own strengths, weaknesses, opportunities that they can take and threats that they need to face. In the analysis, I provided with some recommendations that might be useful for the company to make improvement so that it can sustain or bring its business further in the future.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Shahizan, Nurul Nadia UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Ibrahim, Ima Ilyani UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
| Keywords: | Industrial training, SWOT analysis, Kobis Bunga Holding Sdn Bhd |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/97527 |
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