The representation of traditional Chinese culture in emojis and sticker design / Wu Jiajing, Muhamad Fairus Kamaruzaman and Dai Jundi

Emojis and stickers design have become essential elements of digital communication, enabling users to convey emotions and ideas through concise visuals. Since these emojis and stickers are not only entertaining additions but also have a significant cultural impact, their design is vital in influencing cross-cultural interactions and viewpoints. Traditional Chinese culture, with its profound history and diverse heritage, occupies a significant place in the global cultural mosaic. Therefore, it is vital to comprehend how to faithfully represent traditional Chinese culture in these digital symbols in today's increasingly globalised society. This research delves into the portrayal of traditional Chinese culture in emoji and sticker design, scrutinising its impact on cross-cultural communication and perception. Employing a qualitative research approach encompassing content analysis and user perceptions through interviews, this study examines a broad spectrum of emoji and sticker collections available on prominent messaging platforms and social media. It analyses the visual elements, symbols, and motifs utilised in these designs. The insights garnered from this research will be invaluable for designers, developers, and digital platforms striving to create culturally inclusive and respectful communication tools. This study contributes to a deeper comprehension of how traditional cultural elements adapt and circulate in modern digital communication, either fostering or hindering cross-cultural understanding in our interconnected world. The findings also offer valuable guidance for designers, developers, and digital platforms.