AIA Bhd / Megat Danial Mohd Fadzil

This executive brief summarises the internship experience at AIA Malaysia and highlights the important findings and suggestions. The internship was in the Marketing department and lasted from March 1st, 2023, to August 15th, 2023. Verifying member contributions, aiding the customer service staff, and using Excel for data mapping were all responsibilities.
The intern benefited from intrinsic advantages such as experiences, knowledge, and skill development, as well as an extrinsic benefit of a RM1000 monthly allowance. According to the SWOT analysis, AIA Malaysia's strengths include its excellent brand reputation and committed customer service staff. Weaknesses included the need for digital transformation and online capability enhancement.
Opportunities exist in expanding into other product categories and capitalising on the brand's reputation. Increasing competition and regulatory changes were among the threats. Recommendations include utilising brand reputation for growth, engaging in digital transformation projects, monitoring rival strategies, and remaining current on regulatory developments.
Overall, the internship gave excellent experiences and insights into the marketing operations of the insurance business. Implementing the recommendations can assist AIA Malaysia in improving its competitive position, adapting to market developments, and ensuring compliance.