Abstract
Every university requires its students to participate in practical training atleast once during their studies. This industry training aims to give exposure tostudents about culture in the workplace. I interned for six months, from March1 until August 15, 2023. For me, it was a life-changing experience since iteducated me about the working world. Lanai Casuarina Kuala Kangsar is atourism and hospitality company located in Kuala Kangsar, Perak. In Perak,there are a few casuarina companies, such as Casuarina Meru Ipoh, CasuarinaPangkor, Casuarina Kuala Kangsar, and lastly, Casuarina House Boat at TasikBanding.
Next, I identified the Casuarina Kuala Kangsar SWOT analysis in this study.As a result of this study, I can identify the strengths, weaknesses, opportunities,and threats of this hotel package. It also helped me identify how this hoteloperates, especially how to handle the existing packages. Based on this SWOT analysis, I continue to make the SWOT matrix, which is to give the new ideageneration and the recommendation for the package in this hotel.
I had a good experience during my six months as a trainee at the HotelCasuarina Kuala Kangsar. I have also been exposed to work related to sales,such as the preparation of quotations and pro forma invoices and room andhall inspections when welcoming the arrival of honoured guests. Other thanthat, I also do field work, such as going out to find strategic places to displaybanners about the hotel. Last but not least, I would like to thank the CasuarinaHotel Kuala Kangsar for accepting me as a trainee at this hotel, and theexperience I got during my stay here is something I will never forget.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Abdul Rahim, Nur Farhanah UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Shahruddin, Shafiq, Dr. UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, PESTEL analysis, Lanai Casuarina Kuala Kangsar |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/97379 |