Buying behavior of working adult towards car / Mohd Ridzuan Osman

Osman, Mohd Ridzuan (2014) Buying behavior of working adult towards car / Mohd Ridzuan Osman. [Student Project] (Submitted)

Abstract

The purpose of this study is to determine the relationship between the variables of perceived value and the perceived quality towards working adult behavior on buying a car. This study is more focusing on their respondent behavior inclusive of buying behavior of the working adults towards their car preferences. In essence, the data collection had given an insight that working adult's preference on buying a car are based on the quality and perceived value. Furthermore, this study would be an another scope of consumer buying behavior had been explore in marketing research.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Osman, Mohd Ridzuan 2011183059
Contributors:	Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Buying behavior; Car; Perceived; Perceived quality
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/97252