Abstract
As one of the last courses in list of my Bachelor’s degree, I have done my industrial training at BME Logistics Sdn Bhd which offering the services in marine and various industries. There have four main or core business that related to the marine and others industries which are supply spare parts, steel fabrication works, mechanical engineering repair and service works and lastly specialized in water and fuel pumps, valves and piping repair and services works. In this report I had stated the PESTEL analysis and SWOT analysis for the company. In PESTEL analysis, it consists six elements which are politic, economic, social, technology, environmental and legal that related to the company situations. Furthermore, SWOT analysis consist four elements which are strength, weakness, opportunity and threats. In strength elements, the company have good communication skills, trust and track records, and good in sustainability. Next for weakness, the company have high operating cost and inefficient process. Other than that, in opportunity elements, the company can do mergers with competitors and have the potential if the government have tax cut. In last elements which is threats, the company is not exempted from being in competition and losing some of their customers. It also includes some recommendation for the company to analyze it for making some improvements in their company’s operating.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Shaharudin, Nur Syazlien Farhana UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Bulot, Norhisam, Dr. UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, PESTEL analysis, BME Logistics Sdn Bhd |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/97224 |