Abstract
The purpose of this study was to construct an understanding of the factor dependency that influences the purchasing behavior of smart phone users to buying a smart phone. The data clinically in previous studies are tested through the university student at University Malaysia Sabah Campus Labuan. The result was factor needs and influences are the most give a strong influence to the users' smart phone purchase behavior on buying a smart phone compare to the convenience. In this current studies from the future research of previous studies recommend that the studies should be tested through 200 secondary students so that the questionnaire was distributes to SMK Sri Nangka secondary school because to get a different perspective of result. There are three factor dependencies that give influence to the users' smart phone purchasing behavior to buying a smart phone which are Social Needs, Social Influence and Convenience. The finding for the secondary school at SMK Sri Nangka expected that the convenience dependency factor was the most influence towards the secondary school purchase behavior on buying smart phone.
Metadata
Item Type: | Thesis (UNSPECIFIED) |
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Creators: | Creators Email / ID Num. Mohd Hanapi, Wan Nur Afiqah 2012895536 Saudin, Natasya Farhanah 2013414356 Ibrahim, Amira Nadirah 2013272982 Jaidi, Mohd Syazwan 2013688386 Michael, Marielian 2013862544 |
Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my |
Subjects: | H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Smartphone; Social needs; Social Influences; Purchase behavior |
Date: | 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/97041 |
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