Secondary's students dependency on smartphone: the influence of social needs, social influences and convenience / Wan Nur Afiqah Mohd Hanapi ... [et al.]

Mohd Hanapi, Wan Nur Afiqah and Saudin, Natasya Farhanah and Ibrahim, Amira Nadirah and Jaidi, Mohd Syazwan and Michael, Marielian (2014) Secondary's students dependency on smartphone: the influence of social needs, social influences and convenience / Wan Nur Afiqah Mohd Hanapi ... [et al.]. UNSPECIFIED thesis, Universiti Teknologi MARA, Sabah.

Abstract

The purpose of this study was to construct an understanding of the factor dependency that influences the purchasing behavior of smart phone users to buying a smart phone. The data clinically in previous studies are tested through the university student at University Malaysia Sabah Campus Labuan. The result was factor needs and influences are the most give a strong influence to the users' smart phone purchase behavior on buying a smart phone compare to the convenience. In this current studies from the future research of previous studies recommend that the studies should be tested through 200 secondary students so that the questionnaire was distributes to SMK Sri Nangka secondary school because to get a different perspective of result. There are three factor dependencies that give influence to the users' smart phone purchasing behavior to buying a smart phone which are Social Needs, Social Influence and Convenience. The finding for the secondary school at SMK Sri Nangka expected that the convenience dependency factor was the most influence towards the secondary school purchase behavior on buying smart phone.

Metadata

Item Type: Thesis (UNSPECIFIED)
Creators:
Creators
Email / ID Num.
Mohd Hanapi, Wan Nur Afiqah
2012895536
Saudin, Natasya Farhanah
2013414356
Ibrahim, Amira Nadirah
2013272982
Jaidi, Mohd Syazwan
2013688386
Michael, Marielian
2013862544
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Subjects: H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Smartphone; Social needs; Social Influences; Purchase behavior
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/97041
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