A study on customer's level of satisfaction towards Pos Malaysia Berhad (PMB) Kota Kinabalu counter service / Noor Astuti Judin

Judin, Noor Astuti (2009) A study on customer's level of satisfaction towards Pos Malaysia Berhad (PMB) Kota Kinabalu counter service / Noor Astuti Judin. [Student Project] (Submitted)

Abstract

This project paper of marketing research is about customer's level of satisfaction towards Pos Malaysia Berhad (PMB) Kota Kinabalu counter service. This research is conducted to study and investigate what is the actual level of customer satisfaction towards the services provided at PMB Kota Kinabalu counter which include (i) identifying customer's preferences of services provided by Pos Malaysia Berhad (PMB) Kota Kinabalu at counter service, (ii) determining the customers' satisfaction towards PMB Kota Kinabalu Counter Services and (iii) identify customers' complaints and provide recommendations for improving the PMB Kota Kinabalu services. To find out those customers' satisfaction level, 100 respondents are needed to give feedback towards their preferences and liking through questionnaire and interviews.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Judin, Noor Astuti 2006156797
Contributors:	Contribution Name Email / ID Num. Advisor Mohammad, Sheikh Junaidi sheikhju@uitm.edu.my Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Service quality; Customer satisfaction; Service recovery system
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/97023