Abstract
People are using transportation in order to move from one point to another point. As students, they also need a good transportation to move in and out from the campus. However, different expectation of students will effect different of level satisfaction towards bus services provided by the campus. The purpose of this research is to study the relevant factors of level satisfaction on Universiti Teknologi MARA Sabah branch bus service and recommendations for this research. The research carried out to focus on the population of NR of UiTM Sabah with different section or place where we only done the research with 150 students by using questionnaires. The findings reveal that only tangibility can explain the level of satisfaction students towards the bus services. In thus, the recommendation the bus service priority is safety and the time promise to increase the students' level of satisfaction.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Marrie, Cheesey 2012474448 Tausin, Roshasline 2012874792 Yain, Rozaima 2012237016 Yain, Salinah 2012614246 Muhamad, Shema 2012473964 |
Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Transportation; Satisfaction; Service quality |
Date: | 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/97017 |
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