Abstract
For my last semester of my bachelor’s degree of Business Administration (Hons.) Finance in UiTM, it is compulsory for me to take MGT666, the code for internship subject. It requires me to do a 6-month or 24 weeks internship training in any company as related to my course. I have selected NCC Automobile Sdn. Bhd, an esteemed auto dealership specializing in Perodua cars, situated in the city of Kampar, Perak, as the company where I intend to undertake my internship. The internship took place from 1st of March 2023, until 15th of August 2023. This internship journey was very enjoyable to me as it taught me a lot of new knowledge and improved my soft skill such as dealing with people and how the actual working environment works. I believe that this 6-month experience would be a useful experience for me for my future career path.
This report is based on my observations and experiences that I have gained while completing my internship at NCC Automobile Sdn. Bhd. (Perodua, Kampar) in the 6 months journey. During my internship period I have conducted a SWOT analysis on Perodua Kampar that will be one of the main focuses in this report. Not only that, but I also use PESTEL analysis in aiding to identify the opportunities and threat for the company. We can challenge risky presumptions and identify risky blind spots on how the firm is performing with the aid of SWOT and PESTEL analysis. It can provide fresh perspectives on the position of the company if we use it thoughtfully and cooperatively.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Hassan Fuzi, Nurul Izzatul Maryam UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Abu Hassan Asari, Fadlifizari, Dr . UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, NCC Automobile Sdn Bhd |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/96871 |