Industrial training report: P. Rethinasamy & Co / Intan Zulaika Ismail

P. Rethinasamy & Co is an independent Audit, Tax and Advisory firm registered with the Malaysian Institute of Accountants (MIA), providing a comprehensive range of services to a broad scope of clients from any type of business activities. The purpose of this report is to identify the SWOT analysis of P. Rethinasamy & Co. SWOT analysis is a strategic planning tool used to assess the internal and external factors that can affect an organization, In this report, I realized that P Rethinasamy & Co have strengths, weaknesses, opportunities, and threats. Internal factors in SWOT analysis refer to the strengths and weaknesses of an entity. These factors are within the control of P Rethinasamy & Co. The two strength that I found is good auditor reputation and strong employee teamwork. The two weakness is a lack of resources and a lack of marketing. External factors in SWOT analysis refer to the opportunities and threats that exist outside the control of the entity P. Rethinasamy & Co. The two opportunities that I found are using a road network (West Coast Expressway Malaysia) to seek a larger market position which is under PESTEL politics also Tax awareness among Malaysian increase (Social). The two threats of P Rethinasamy & Co is accounting software widely used as a substitute for Excel. (Technology) and new amendment for maternity leave will make a severe shortage of staff issue (Legalisation). Based on the SWOT analysis I can develop SWOT-Matrix strategies for P. Rethinasamy & Co such as Strength & Opportunity strategies using a good auditor reputation as a company branding to seek a larger market position. and increased collaboration and teamwork and more. Lastly, I hope that P Rethinasamy & Co can use this SWOT analysis as a plan to secure their market position and gain a competitive advantage over competitors.