Abstract
Catmosphere is a distinctive cat cafe that merges a cozy cafe atmosphere with the therapeutic benefits of spending time with cats. Our mission is to create a relaxing space for cat-lovers to unwind, enjoy meals and beverages, and build connections with our feline friends. Catmosphere offers a unique and enriching experience with its key features. We provide a dedicated space for customers to enjoy their foods and drinks in the company of playful cats, fostering a stress-free environment for relaxation and connection. Complementing the joy of feline companionship, Catmosphere ensures a delightful culinary experience with a diverse menu of premium coffees, teas, and snacks. Moreover, the establishment takes community engagement to the next level by creating a dynamic space for cat lovers to come together, learn, and celebrate their shared passion while furthering awareness about responsible pet care. Catmosphere thus combines the pleasures of a quality cafe experience with the unique and heartwarming aspect of cat companionship, making it a haven for both coffee enthusiasts and cat lovers alike. Catmosphere strategically aligns itself with the burgeoning global trend of cat cafes, recognizing the increasing popularity and appeal of such establishments worldwide. By doing so, Catmosphere positions itself to capitalize on this trend and emerge as a local hotspot within its community. The cafe aims to draw in cat lovers who are not just seeking a typical coffee experience but are actively searching for unique and experiential ventures. Catmosphere distinguishes itself by providing a distinct blend of premium beverages and a relaxing atmosphere, enriched by the presence of playful cats. The focus on customer experience is central to its approach, ensuring that patrons not only enjoy quality drinks but also find joy, relaxation, and a sense of community through their interactions with the feline residents. In essence, Catmosphere taps into the broader movement of experiential dining and leisure while catering specifically to the niche audience of cat enthusiasts, creating a space that offers a delightful and unforgettable blend of coffee and feline companionship. Next, we have assembled a strong management team. This team is led by Nurul Nadira Abd Rani. Then, we have Muhammad Naufal Alif bin Husin as a marketing manager, Shaiful Muhammad Arash bin Shaiful Johan as financial manager, Sheikh Adib Hakim bin Sh. Mokhsin as an operational manager. In addition, the employees hired all have their experience in accordance with the position set within the company.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Shaiful Johan, Shaiful Muhammad Arash 2021466412 Sh. Mokhsin, Sheikh Adib Hakim 2021842076 Husin, Muhammad Naufal Alif 2021473544 Abd Rani, Nurul Nadira 2021881708 |
Contributors: | Contribution Name Email / ID Num. Advisor Hanib, Nurul Hazwani 358684 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > College of Engineering |
Keywords: | Business plan, Entrepreneurship, Café |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/96770 |
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