Abstract
Introducing "Urban Bites Food Truck", an innovative mobile dining experience set to tantalize the taste buds of the community of Selangor. With a focus on serving a delectable range of pasta dishes, such as Spaghetti Bolognese, Spaghetti Carbonara, Spaghetti Aglio Olio, Pesto Pasta, and Creamy Tomyam Pasta, along with a variety of premium coffee choices including Americano, Latte, Mocha, and we also served Classic Chocolate for chocolate lovers, our goal is to provide a unique and convenient culinary experience. Situated at Jalan Melawati 1, Taman Melawati, Kuala Lumpur, we're targeting pasta and coffee aficionados seeking authentic flavors in an accessible format. The rapidly expanding food truck industry, projected to reach RM 500,000 by 2026, presents a significant opportunity. Through strategic social media engagement, event marketing, catering services for office lunches and special events, and participation in local food festivals and street fairs, we aim to attract our target market of young professionals, college students, and food enthusiasts. Furthermore, we have established a partnership with a local food distributor to ensure a consistent supply of high-quality ingredients. With a projected first-year revenue of RM 250,0000 and an expected profit of RM 800 only because the capital of our business is quite big, we are seeking an investment of RM 100,000 to cover startup costs, including the food truck, equipment, inventory, and promotional activities. We invite interested parties to explore potential investment opportunities to bring "Urban Bites Food Truck" to fruition
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Abu Soffian, Afiqah Sofea 2021687252 Mohd Asri, Aina Nazirah 2021205004 Muhammad Hishammuddin, Ammar Nufail 2021801076 Zakri, Ahmad Nabil Bukhari 2021649948 |
Contributors: | Contribution Name Email / ID Num. Advisor Rahim, Norin Hafizah 341455 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > College of Engineering |
Keywords: | Business plan, Food truck, Pasta, Coffee |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/96672 |
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