A study about consumers' acceptance towards Newton products / Ros Azman Shah Abdul Rahim ... [et al.]

Abdul Rahim, Ros Azman Shah and Abd Aziz, Rogayah and Talib, Faridah Hanim and Abdullah, Latifah and Abdullah, Norra and Omar, Natrah (1985) A study about consumers' acceptance towards Newton products / Ros Azman Shah Abdul Rahim ... [et al.]. [Student Project] (Unpublished)

Abstract

This project paper reveals the perception of Newton products among consumers. Their acceptance and attitudes towards the products and the size of
market segment, actually achieved in the effort of distributing them. The degree of acceptance indicates what is lacking in Newton products, that are present in order as part of the product attributes that would helps consumers to make their decisions in making a purchase. The findings would lead to steps to be taken in order to improve the marketability of Newton products.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Rahim, Ros Azman Shah UNSPECIFIED Abd Aziz, Rogayah UNSPECIFIED Talib, Faridah Hanim UNSPECIFIED Abdullah, Latifah UNSPECIFIED Abdullah, Norra UNSPECIFIED Omar, Natrah UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Kasim, Khatijah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Diploma in Business Studies
Keywords:	Products, consumers, marketability
Date:	1985
URI:	https://ir.uitm.edu.my/id/eprint/96590