To identify the customer satisfaction towards product and services on Top Wheel company / Abdul Qayyum Murni

In the world of business, there is a slogan stating that “the customer is always right”, which means the customers should be treated well and give high priority to their satisfactions. The reason behind this slogan is to keep the business going by taking the customers’ complaints seriously and initiating appropriate actions to improve services to the customers. This slogan has been widely used and recognized by many retailers from all over the world including Malaysia. It is important for retailers to be able to fulfill their customers’ satisfactions by any means possible. If a customer is satisfied with the service that the retailer provides, then the chance of that customer to return is high. Moreover, it is possible for the customer to recommend the retailer’s products or services to other customers. Hence, the retailer is able to build good rapport with as many customers as possible in order for its business to keep going and growing.