A study on customers perception towards merchandise display at Fokus Convenience Store / Mohd Tajul Soffian Othman

Othman, Mohd Tajul Soffian (1998) A study on customers perception towards merchandise display at Fokus Convenience Store / Mohd Tajul Soffian Othman. Degree thesis, Universiti Teknologi MARA (UiTM).
Abstract

The field of retailing is quite broad and enjoyable to be learned. One of the important factor for retailing to succeed is merchandise display. Without merchandise display, it is difficult for the consumers to know what is the store selling. So, it is important to display the merchandise to sell the merchandise.

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