A study on customers perception towards merchandise display at Fokus Convenience Store / Mohd Tajul Soffian Othman

Othman, Mohd Tajul Soffian (1998) A study on customers perception towards merchandise display at Fokus Convenience Store / Mohd Tajul Soffian Othman. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

The field of retailing is quite broad and enjoyable to be learned. One of the important factor for retailing to succeed is merchandise display. Without merchandise display, it is difficult for the consumers to know what is the store selling. So, it is important to display the merchandise to sell the merchandise.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Othman, Mohd Tajul Soffian 96111481
Contributors:	Contribution Name Email / ID Num. Thesis advisor Hussin, Nasarudin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Retail Management
Keywords:	Merchandise, customers perception, questionnaires
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/96527