A study on contributor's perception of SOCSO service quality / Noraini Thani

Thani, Noraini (2007) A study on contributor's perception of SOCSO service quality / Noraini Thani. [Student Project] (Submitted)

Abstract

This research paper is a part of fulfilling the syllabus requirement for MKT 660 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about studying contributor's perception of SOCSO service quality it has five chapters and the chapters are: (1) Introduction (2) Literature Review (3) Research Methodology (4) findings (5) analysis (6) Conclusion and Recommendations, (7) bibliography and (8) appendices. The objective of this research is to identify contributor's perceptions of SOCSO's service quality. Towards the end of this study, suggestion from respondent can be use by SOCSO to improve their service quality. The sampling technique used in this research is non-probability sampling by means of convenience sampling. The 150 respondents that interviewed are comprise contribute in SOCSO and previously get service from SOCSO. Data gathered from fieldworks will be analyzed using statistical package of social science (SPSS).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Thani, Noraini 2005680174
Contributors:	Contribution Name Email / ID Num. Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my Advisor Ishak, Kamarulzaman kamar365@uitm.edu.my Contributor Salisi, Mohd Shamlie 150507
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > Perception H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Contributor's perception; Service quality; Consumber satisfaction
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/96206