Advertising industry in Malaysia with special reference to its current problems and prospects / Joseph Tiyam John Madod

On the whole, the advertising industry in Malaysia has been growing rapidly with an average annual growth rate of 25 percent. At present, it is estimated to
account for 9 percent of the GNP. Advertising plays important roles in generating economic growth by bringing new businesses, job opportunities and upgrading the living standard of the people in the country. The rapid economic growth of the nation has attracted the establishment of foreign as well as local agencies. The local agencies started at a slow pace due to the lack of talented local expertise, not enough financial support and the problem of having to compete with the international agencies for rates and prices, media time and spots, especially for preferred spots and pages.