Abstract
Etiqa Takaful formerly the company was known as MNI Takaful Sdn. Bhd. In the years of 1998, the name was changed into Takaful Nasional Sdn. Bhd. Then, by the end of the year 2007, the name was changed again into Etiqa Takaful Bhd. This name was changed into Etiqa Takaful Bhd, because it is acquired by Maybank Group through its sub company. Therefore from that time onwards, which is on 15th December 2005, the company which is now known as Etiqa Takaful Bhd is acquired by Maybank Fortis Holdings Bhd. Etiqa Takaful is changing both their internally andexternally today, with their new identity and logo of the company. The name is unique, personified by core brand idea of "Humanizing Insurance". The logo is dynamic, daring and distinctive. Meanwhile, it holds strong to basic family values with the face reflected and the "TQ" representing company appreciation to all their customers. Therefore, the company believes that this new brand name and logo symbolizes changes, not just only physically, but internally as well. The company hopes, with the changing it may satisfy the customer need and also improved the self-esteem of their consultant. Moreover, Etiqa Takaful Bhd has a branch at Kota Kinabalu and Putra & Associates are they agent. Putra & Associates was opened by Encik Pg. Hj. Putra bin Pg. Hj. Omar in the year of 1999. At the time, Putra & Associates has known as Putra Agency and was located at Asia City Kota Kinabalu. Then, Putra Agency has moved into Api-api Centre Building near to Etiqa Takaful Bhd in order to make the operation of the office run efficiently.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Japar, Kamesah 2007267478 |
Contributors: | Contribution Name Email / ID Num. Advisor Awang Tatam, Awang Bakar 108096 Contributor Mohammad, Sheikh Junaidi sheikhju@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Consultant; Etiqa Takaful; Factors |
Date: | 2009 |
URI: | https://ir.uitm.edu.my/id/eprint/95875 |
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