A study on the effectiveness of window display in attracting customers to Fokus Store Pantai Dalam / Youssaineir Mohamed Yusof

Mohamed Yusof, Youssaineir (1998) A study on the effectiveness of window display in attracting customers to Fokus Store Pantai Dalam / Youssaineir Mohamed Yusof. [Student Project] (Unpublished)

Abstract

NRC DISTRIBUTION SDN BHD (Formerly known as Pernas Edar Sdn. Bhd.) has developed one step further suitable with its privatization by forming Fokus Banner Store franchise. The new type of retail store is trying to change people perception of how retail industry in Malaysia. Scope of this study however will focus on the effectiveness of window display in attracting customer’s attention. Through the observation the management need to improve their promotion technique especially for the window display Several changes could make the store look more attractive.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohamed Yusof, Youssaineir UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Abdul Wahab, Hasbullah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	Window, Store, Customer
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/95842