An analytical study of distribution channels network and determination of strategic and effective location of Proton SAGA / Ahmad Fuad Osman

Osman, Ahmad Fuad (1988) An analytical study of distribution channels network and determination of strategic and effective location of Proton SAGA / Ahmad Fuad Osman. [Student Project] (Unpublished)

Abstract

Marketing is a human activity of satisfying needs and wants through the exchange process, the marketer having to develop a good job of
identifying consumer needs. Appropriate products, and pricing, distributing and promoting them effectively only then will the goods sell
easily. 1 Distribution channels are the set of the firms and individuals that take title to the particular goods or services.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Osman, Ahmad Fuad UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Ibrahim, Rohani UNSPECIFIED
Subjects:	H Social Sciences > HE Transportation and Communications > Automotive transportation
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Administration (Transport)
Keywords:	Marketing, consumer needs, goods or services
Date:	1988
URI:	https://ir.uitm.edu.my/id/eprint/95449