A study on customer satisfaction at Kopasar check out counter / Jal Shahrul Hafiz Bassari

Bassari, Jal Shahrul Hafiz (1999) A study on customer satisfaction at Kopasar check out counter / Jal Shahrul Hafiz Bassari. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

The purpose of this study is to measure customer satisfaction at Kopasar checkout counter by looking into wide aspect of attitudes and motivation towards Retail Urus Point of Sales system thus to make comparable among these elements towards a single conclusion. The concept of customer satisfaction, attitudes and motivation are discussed in chapter two of literature review and have been used as guideline towards the basis of the study.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Bassari, Jal Shahrul Hafiz 97275808
Contributors:	Contribution Name Email / ID Num. Thesis advisor Putit, Lennora UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration Retail Management
Keywords:	Customer satisfaction, attitudes, motivation
Date:	1999
URI:	https://ir.uitm.edu.my/id/eprint/95447