A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit

Mat Jonit, Anna Junaity (1998) A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mat Jonit, Anna Junaity 96449005
Contributors:	Contribution Name Email / ID Num. Thesis advisor Said, Siti Asiah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration Retail Management
Keywords:	Consumer behavior, potential customer, economic goods
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/95436