A study on customer perceptions towards the handling of fresh meat and seafood at Hankyu Jaya Supermarket / Siti Dasimah Abdul Latiff

Abdul Latiff, Siti Dasimah A study on customer perceptions towards the handling of fresh meat and seafood at Hankyu Jaya Supermarket / Siti Dasimah Abdul Latiff. [Student Project] (Unpublished)

Abstract

Perception is the process by which consumer attach meaning to incoming stimuli by forming mental, pictures of persons, places and objects. Quality is communicated by choosing those physical signs and cues that people normally used to quality. Freshness of fresh meat and seafood, sold in supermarket play an important role in consumer behaviour such as choice of store is influenced by their perceptions of those stores. The effective method of handing fresh meat and seafood to maintain freshness of the product.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Latiff, Siti Dasimah 95020245
Contributors:	Contribution Name Email / ID Num. Thesis advisor Yusof, Mohamad Khidzir UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Studies (Retail Management)
Keywords:	Quality, perception, customer perceive
URI:	https://ir.uitm.edu.my/id/eprint/95433