Purchasing behavior of UiTM Sabah female student on jeans / Jufaidah Julijin

This research paper is title "Purchasing Behavior of UiTM Sabah Female Student on Jeans". The purpose is to know the factor that are might influence the purchasing behavior of UiTM Sabah female student on jeans. This include reason for wearing jeans, price of jeans, the budget for jeans, the brand name, design of jeans, colour and size. The Descriptive Method of Conclusive Research Design was used to identify the UiTM Sabah female students purchasing behavior on jeans. The sampling technique use in this research is Non probability sampling namely Convenience Sampling. The questionnaire was design for personal interviews. A structured and unstructured question used to gather all the necessary primary data relevant to this research. Pretesting had been done to the ten respondents. Major result of the research, all female student of UiTM Sabah wearing jeans, most students are wearing jeans for fashion, and have minimum of three or four pair jeans. The most preferable design is low cut, especially in blue colour. Most of students afford to buy within price ranges of RM50 to RM100 and budget RM100 to RM200 in a year for jeans. Most students prefer to buy jeans in shopping centre or shopping complex and don't have any problem regarding the purchasing of jeans. Recommendation to supplier or seller are includes supply the Levi's jeans, and brand that show the feminism value in the brand name, such as Lady like and Girls Power. The price range should be between RM50 to RM 200. Also recommended providing much of low cut design, especially the blue colour, and supply more size range of 28 to 30. As a conclusion, wearing jeans is synonym with the female student of UiTM Sabah, and can be a good market for jeans.