A study on the purchasing behavior among UiTM Sabah, Kota Kinabalu campus student on handphone / Rozanizah Said

Said, Rozanizah (2006) A study on the purchasing behavior among UiTM Sabah, Kota Kinabalu campus student on handphone / Rozanizah Said. Degree thesis, Universiti Teknologi MARA, Sabah.

Abstract

A mobile phone is an electronic communication device. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN). Prior mobile phones operating without a cellular network (the so called OG generation), such as Mobile Telephone Service, date back to 1946. Until the mid to late 1980s, most mobile phones were sufficiently large that they were permanently installed in vehicles as car phones. In addition to the standard voice function of a telephone, a mobile phone can support many additional services such as SMS for text messaging, packet switching for access to the Internet, and MMS for sending and receiving photos and video. The world's largest mobile phone manufacturers include Alcatel, Audiovox, BenQ Siemens, Dopod, Fujitsu, Kyocera, LG, Motorola, NEC, Nokia, Panasonic (Matsushita Electric), Pantech Curitel, Philips, Sagem, Samsung, Sanyo, Sharp, SK Teletech, Sony Ericsson and Toshiba. The world's largest mobile phone operators include Orange SA and Vodafone.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Said, Rozanizah
2006831607
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Handphone; Brand; Price; Color
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/95173
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