Abstract
The purpose of this study is to investigate impact of prosocial motivation on psychological capital and social entrepreneurial attitude furthermore its aims to evaluate the impact of psychological capital and social entrepreneurial attitude on social entrepreneurial intention and finally the study examines the impact of prosocial motivation on social entrepreneurial intention. A questionnaire survey was conducted in the northern indian region covering Jammu &Kashmir, Uttrakhand and Himachal Pradesh. Data were collected from 368 respondents whoare pursuing postgraduate (PG) and undergraduate (UG) studies in tourism. SmartPLS 4 is utilized for the data analysis.Results offer empirical support for the hypotheses that prosocial motivation positively impact psychological capital and social entrepreneurial attitude and also show the positive impact of social entrepreneurial attitude and psychological capital on social entrepreneurial intention. The study highlight that there is a significant relation between prosocial motivation and SEI.The findings of this study extend existing views on the positive relationship between Prosocial Motivation, psychological capital, social entrepreneurial attitude in the social entrepreneurship research field by focusing on the perspective of SEI. In particular, this study reveals the complex process of how prosocial motivation and other factors impact SEI, which has rarely been explored in the extant literature
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Khanna, Suvidha UNSPECIFIED Chauhan, Sangeeta chauhanneha060@gmail.com Bhagat, Sheetal UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Journal or Publication Title: | Journal of Tourism, Hospitality and Culinary Arts |
UiTM Journal Collections: | UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
ISSN: | 1985-8914 ; 2590-3837 |
Volume: | 15 |
Number: | 2 |
Page Range: | pp. 108-134 |
Keywords: | Prosocial motivation, Psychological capital, Entrepreneurial attitude, Entrepreneurial Intention, Social entrepreneurship |
Date: | December 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/94871 |