A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid

Abdul Rashid, Fakhru Hayati (1998) A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

Pelangi Air Sdn Bhd is one of Malaysia’s national airlines. It was incorporated on September 15, 1987 with paid up capital of RM 3 million. Initiated operations with two deHavilland DHC-6 Twin Otter aircraft on January 1, 1988. Pelangi Airways establishment is to support the development of the tourism industry and meet the increasing air transport needs of the country. By providing the air connection between destinations, easier accessibility and better choice of mode of transport offered to passengers. It developed the tourism and business industries also facilitate the integration among people of the various destinations.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Abdul Rashid, Fakhru Hayati UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Ibrahim, Rohani UNSPECIFIED
Subjects:	H Social Sciences > HE Transportation and Communications > Air transportation. Airlines > Management of airlines
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	Promotion, Strategies, Airways
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/94454