Herbal Fame Sdn Bhd / Umi Syahirah Ahmad Ridduan

“A great path begins with a great company”. Six months of industrialtraining has developed me with the most amazing working experience andmemories. Herbal Fame Sdn. Bhd., established since 2006. Herbal Fame Sdn.Bhd. focused on producing mattresses, beds and other house furnishings.Apart from just working only in one department, I have enhanced my skillsand knowledge from one department to another. I was placed in theAdministration department but I am also get the golden opportunity to workin Human Resources, Sales, Marketing, Accounting, and conductingresearch. My biggest achievements are, I was given the trust to do theproduct advertisement on the radio station for Fame Home Design startingin May 2023. Moreover, I was entrusted to conduct the daily assessment andevaluation in monitoring the salespersons performance, issue formal letters tothe other big company, make a few court land rental agreements, issue a fewcontracts of employment to the new staff and many others. After going aboutsix months of industrial training, I have identified the internal and externalfactors related to the company, starting from PESTEL analysis. For instance,the economic factor is the high Malaysian currency that limited thecompany's purchasing power, and the economic downturn during Covid-19that resulted in low sales generated. Moreover, from the social elements, theopportunity for the company is the different levels of customers' income thatare solved by offering many payment methods. Next, the company need toengage with external parties to reach more customers. Then, from thetechnological factors, the statistic of radio listeners can be a goodopportunity for the company. While the high marketing technique fromcompetitors is a threat to Herbal Fame. Lastly, the legal forces of salaryincrements are also a big opportunity for the company when it influences thecustomer purchasing power. On the other hand, the company's strengths are,a huge target market, stable financial resources, offering high-qualityproducts and having loyal employees, while the company's weaknesses areunutilised marketing techniques, minimal training approach, high turnover,high cost of development and no latest digitalize catalogue.