Universiti Sultan Zainal Abidin (UniSZA) company / Wan Aliyah Wan Abd Aziz

The executive summary of the industrial training report provides a concise overview of the intern's journey and experiences during my internship. This report begins by introducing Universiti Sultan Zainal Abidin (UniSZA) company, highlighting its background, key areas of operation, and its significance in the industry. The training reflection section focuses on the intern's personal and professional growth throughout the internship, emphasizing the skills acquired, challenges faced, and lessons learned.
After that, this report goes into UniSZA’s strategic analysis using SWOT analysis. This report analyses the company's strengths, weaknesses, opportunities, and threats, revealing important information about its present market position. The next part introduces the SWOT Matrix, which aligns internal and external elements to identify the most crucial challenges confronting the firm and recommends appropriate solutions to effectively address them.
Other than that, a PESTLE study is carried out to evaluate the external macro-environmental factors that may have an influence on UniSZA's operations. This study incorporates political, economic, social, technical, legal, and environmental issues, assisting in understanding potential future difficulties and possibilities for the organization.
Based on the findings from the SWOT analysis, SWOT Matrix, and PESTLE analysis, the report concludes with comprehensive recommendations. These suggestions are intended to benefit from on UniSZA's strengths, reduce its weaknesses, capture opportunities, and deal with possible threats.