I-City / Fatin Basyirah Fawzie

This executive summary overviews my internship experience at i-City Properties in the Human Resource and Recruitment division from 1st March 2023 to 15th August 2023. The objective of the internship was to gain practical knowledge and skills in Human Resource Management. I was assigned various tasks and projects throughout the internship, contributing to the organisation's goals and personal development. i-City Properties Sdn Bhd is a property development company in Shah Alam, Selangor. The organisation aims to build sustainable living places with modern and cutting-edge technology. However, i-City also includes commercial and residential complexes, entertainment, and leisure attractions such as Snow Walk, WaterWorld and the City of Digital Lights.
In the Human Resources department, I was under the Recruitment division, where I did sourcing, phone screening, pre- onboarding and on- onboarding for Theme Park. I also handled a few projects that my Manager, Miss Li Wei, assigned, such as creating a Telegram Group for job vacancy sharing and Recruitment Videos.
The SWOT and PESTEL analysis of i-City provides vital insights into its current position and the external environment in which it operates. i-City's strengths include its distinctive attractions, technology hub role, and strategic position. These advantages place i-City in a competitive market position. The study identifies chances for i-City to capitalise on technical improvements, form alliances, and expand its target markets. i-City, on the other hand, confronts issues such as tourism dependence, seasonal demand changes, and rivalry from other leisure locations. Additional threats include economic conditions and technical obsolescence.
To overcome these issues, i-City should expand its client base, decrease tourism dependency, improve attractions through technological innovation, and strengthen collaborations with enterprises and technology partners. i-City can assure long-term success, maintain competitiveness, and handle potential hurdles in the dynamic market by remaining proactive, agile, and cognizant of external influences.