MSM Prai Berhad / Mohamad Saif Samsudin

A full-time degree student of Human Resources had to undergo an internship training for 24 weeks in order to complete our study. For me, I have been selected by a company MSM Prai Berhad, a well-known company for producing complementary goods which is sugar. For as long as I worked there my focus has been to do HR things such as training & development, compensation and benefit, people management, event management and more. It is a surreal experience as I got the chance to be treated as permanent employees with difficult tasks.
For the report, my focus is to analyses organization’s strengths, weaknesses, opportunities, and threats so that I could come out with brilliant solutions to it. I compiled all main key points of each item specifically, but I had to gatekeep some of them in order to not breach the rules and regulations. The strengths of MSM Prai Berhad based on my observations are that it holds the highest market share for the sugar industry, has a variety of sugar products and is an expanding company. The weaknesses are high dependency on imported raw materials and no work-life balance. Opportunities are export potential and international market expansion and government incentives and support. Lastly threats are sugar alternative such as artificial sweetener, stevia, honey, weaken of MYR currency and raw sugar monopoly.
Based on the identified SWOT which is derived from PESTEL analysis, the come-out result of solutions and ideas for me were relevant and supporting the main idea. My hope that MSM will grow flourish in the future as now, they are not in a good financial position. And that is where more of my ideas come from to help MSM be better.