Koperasi Warga USM Kelantan Berhad / Nurazmah Azmi

I interned at the Koperasi Warga USM Kelantan Berhad for six months, from 1st March 2023 until 15 August 2023. As the last task on the list for my Bachelor's Degree, I was given a chance to take part and rotate between all of the premises of this organization, which provides a range of services to members of the USM staff and locals. The company has achieved its ultimate objective of being the preferred cooperative company in the area by operating various services and enterprises for tourism, personal care, and health centers across ten premises. I participate in various tasks as an intern and assist the firm in running operations. In addition to carrying out roles, assignments, and responsibilities in the company, my industry training also focuses on analyzing the company's SWOT, which are strengths, weaknesses, opportunities, and threats from various perspectives of PESTEL, such as political, economic, social, technological, environmental, and legal considerations. The key findings include the company's ability to hire disabled workers, strong financial position, and the ability to expand the businesses, the weaknesses in time management and unsystematic documentation, opportunities for branding image and various target markets, and exposure to threats of intense local competition and lack of community awareness and understanding about cooperatives. It is suggested that the company respond to these findings by continuously revising and utilizing more data to enhance its strengths, expanding the reach and operating efficiencies to rectify their weakness, focusing on the opportunities through transitioning in business model and improving distinctive competencies, and protecting itself from the prevalent threats.