Kotra Pharma (M) Sdn Bhd / Khairin Nafisah Ali

Kotra Pharma (M) Sdn Bhd is a pharmaceutical company that was founded in 1982 and the headquarters is located in Melaka. This company produces and distributes pharmaceutical products. There are seven brands under Kotra Pharma which are Appeton, Axcel, Vexcel, Arite, Creobic, Minoc and Axpain. Each of the brands have their own functions and are suitable for all stages. Besides, this company also exports their products to over 30 countries all over the world. This company also aims to lead the pharmaceutical industry in the local market as well as the international market. Besides this company also has a clear vision and mission and always strives to achieve the goals.
Getting the chance to do my industrial training at this company for 24 weeks is such a great opportunity as I get a lot of knowledge besides being able to improve myself in terms of communication skills, time management, problem solving and many more. The supportive and helpful supervisor colleagues are the most important things that I am grateful for as they are willing to give me the guidance in finishing the task given. I am so glad I was given the opportunity to try many tasks in the human resource department such as in welfare by handling uniform and medical card, employee relation and industrial relation by preparing documents for work permit and passport renewal as well as being involved in recruitment and selection process.
Furthermore, I also managed to find out the swot matrix which includes strengths, weaknesses, opportunities and threats for the company. Firstly the strengths are offering a wide range of healthcare products and lead to high profit as well as efforts in producing high quality products through research and development while the weaknesses are labour shortage and lack of corporate social responsibility (CSR) programme. The opportunities of the company are advanced technology and market expansion while the threats are compliance risk and competition among pharmaceutical companies. Thus, I came up with a few strategies which are to expand the business, enhance the digital media marketing, invest more on advanced technology and engage with the community. I do believe that this company is able to grow the business as this company has many potential to be same level with other international pharmaceutical companies.