A study of passenger handling practices at Pelangi Air Sendirian Berhad / Abdul Halim Hassan

Hassan, Abdul Halim (1994) A study of passenger handling practices at Pelangi Air Sendirian Berhad / Abdul Halim Hassan. [Student Project] (Unpublished)

Abstract

The best selling point any airline can have these days is for its passengers to have a good service experience which will encourage repeat patronage. The quest to lure passengers is seen more as a product rather than fare competition. For an airline company, providing quality service is important and should not be left to chance. Successful airlines have always placed quality service as one of their top criterion.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hassan, Abdul Halim UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Ibrahim, Zaharah UNSPECIFIED
Subjects:	H Social Sciences > HE Transportation and Communications > Air transportation. Airlines > Management of airlines > Passenger service
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Administration (Transport)
Keywords:	Competitive environment, quality service, airlines
Date:	1994
URI:	https://ir.uitm.edu.my/id/eprint/93796