A study on marketing of local manufactured bus by UMW-Dennis Specialist Vehicles Sdn Bhd in Malaysia / Harlina Tukimin

Tukimin, Harlina (1995) A study on marketing of local manufactured bus by UMW-Dennis Specialist Vehicles Sdn Bhd in Malaysia / Harlina Tukimin. [Student Project] (Unpublished)

Abstract

UMW DENNIS Specialist Vehicles is a wholly subsidiary of UMW Group in Malaysia. They have started their operations since 1994. Due to their young age, certain actions and strategies should be done to introduce the company to the public. This includes the marketing strategies that they should plan. All this is done to introduce the product to the people and make a profit to the company. In order to know to what kind of product that the customer need, a survey have been done, recorded and analyse. All the bus operators’(respondents) and bus suppliers’ (competitors) perceptions and opinions are stated in this
thesis.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Tukimin, Harlina UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abdul Karim, Norminsham UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting T Technology > TL Motor vehicles. Aeronautics. Astronautics > Industrial vehicles and trucks > Malaysia
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Administration
Keywords:	Marketing, Marketing, Vehicle
Date:	1995
URI:	https://ir.uitm.edu.my/id/eprint/93694