Consumer’s purchase intention towards shariah compliant hotel / Siti Khadijah Abdul Rahim

A study has conducted that the population of Muslim is growing worldwide. According to a research made by Pew Research Centre, Muslim population is 1.6 billion in 2010 and expected to be 2.2 billion in 2030 (Pew Research Centre, 2011). In Malaysia, Islam is the largest practiced religion, which is about 6o.4 % are Muslim adherents, or around 17 million people, as of 2012, Chinese 23.7%, Indigenous 11% and another 7.8%. This has proved that Islam has monopolized the world and today the “culture and practiced” in Islam has spreading everywhere especially in the world of business. It is a trend in the business industry producing a product and services that meet the halal standard including Malaysia which has set a goal to establish Malaysia as global halal hub for halal product and services to the Muslim country all over the world. Halal hub is a concerted effort among the Islamic countries such as Halal food, halal manufacturers, halal pharmaceuticals, halal cosmetics, halal packaging and halal logistics products as well as halal services from all over the world. There are a lot of verses asking the Muslim to consume halal foods such as in Surah al-Baqarah: 173 and 168. Allah SWT says in Surah al-Baqarah: 168:” O ye people! Eat of what is on earth lawful and good, and do not follow the footsteps of the Evil One, for he is to you an avowed enemy.” again in Surah al- Baqarah: 172, Allah reminds” O ye who believe! Eat of good things that We have provided for you and be grateful to Allah, if it is Him ye worship.”