Barriers to the e-commerce adoption by SMEs in Terengganu / Mohd Farid Awang, Norhaizum Sahril and Kartini Abdul Manaf

Awang, Mohd Farid and Sahril, Norhaizum and Abdul Manaf, Kartini (2013) Barriers to the e-commerce adoption by SMEs in Terengganu / Mohd Farid Awang, Norhaizum Sahril and Kartini Abdul Manaf. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The purpose of this study is to examine the barrier factors that might hinder the adoption of e- commerce by SMEs in Terengganu. The methodology used in this study was questionnaire survey whereby it was sent to 74 SMEs in Terengganu who were listed under a special government assistance programme known as Bumiputera Enterprise Enhancement Programme (BEEP). The data gathered was analyzed using SPSS. Analysis of the data obtained found that factors that become barriers to the e-commerce adoption by the SMEs in Terengganu which were initially identified through previous literatures as Complexity, Cost, Security and Suitability to the business. Correlation analysis showed that there is a strong negative significant relationship between e-commerce adoption and suitability to the business. This implied that most SMEs have overcome other barriers particularly those that are technological and financial in nature. Therefore, it can be concluded that both SMEs and policy makers need to deal only with suitability barrier to increase level of e-commerce adoption.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Awang, Mohd Farid
2010932779
Sahril, Norhaizum
2010512885
Abdul Manaf, Kartini
2010905475
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Puteh, Mazidah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Executive Master Of Business Administration
Keywords: E-Commerce, Barriers, Hinder And Suitability
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/92189
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